{"product_id":"lg-oled48c66lb-48-4k-oled-evo-ai-smart-tv","title":"LG OLED48C66LB 48\" 4K OLED evo AI Smart TV","description":"\u003cp\u003e\u003cstrong\u003eLG OLED48C66LB.AEK 48\" OLED evo AI C6 4K Smart TV\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e48\" LG OLED evo AI C6 4K Ultra HD Smart TV\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSelf-lit OLED evo display with Perfect Black and Perfect Colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eα11 AI Processor Gen3 with AI Super Upscaling 4K\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDolby Vision, Dolby Atmos and Filmmaker Mode\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e4K 165Hz VRR gaming with NVIDIA G-Sync and AMD FreeSync Premium\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePremium OLED Performance in a Compact 48\" Size\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED48C66LB.AEK is a premium 48-inch OLED evo AI C6 4K Smart TV, designed for customers who want high-end OLED picture quality in a more compact and flexible screen size. Sitting in LG’s popular C6 OLED range, this model combines self-lit OLED technology, powerful AI processing, cinematic HDR and serious gaming features in one beautifully designed TV.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt 48 inches, it is ideal for smaller living rooms, bedrooms, gaming rooms, apartments, desks or media setups where a 55-inch screen may feel too large. It gives you the deep contrast and premium picture quality OLED is famous for, without needing a huge amount of space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelf-Lit OLED evo with Perfect Black\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOLED picture quality is built around self-lit pixels. Each pixel can switch on and off individually, allowing the LG OLED48C66LB.AEK to produce true black levels, excellent contrast and precise detail across bright and dark scenes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis makes a major difference when watching films, dramas, sport and games. Dark scenes look deeper and more atmospheric, bright highlights stand out with better impact, and colours feel rich without looking washed out. With Perfect Black and Perfect Colour, the LG C6 delivers a more cinematic and realistic picture than a standard LED TV.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eα11 AI Processor Gen3 for Smarter Picture Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt the heart of the LG OLED48C66LB.AEK is LG’s α11 AI Processor Gen3. This advanced processor uses AI to improve picture and sound depending on what you are watching, helping optimise sharpness, contrast, colour and motion in real time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAI Super Upscaling 4K also helps improve lower-resolution content, making HD broadcasts, older programmes, streamed content and YouTube videos look cleaner and sharper on the 4K OLED screen. For everyday viewing, this means the C6 is not just impressive with the best sources — it also helps normal TV and streaming look better.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCinematic Viewing with Dolby Vision and Dolby Atmos\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED evo AI C6 is an excellent TV for films, box sets and premium streaming. With Dolby Vision, Dolby Atmos and Filmmaker Mode, it is designed to bring a more cinematic experience into your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDolby Vision helps enhance HDR picture quality with improved brightness, contrast and colour, while Dolby Atmos creates a more spacious and immersive sound experience. Filmmaker Mode helps preserve the look intended by the creator, making films and dramas feel more natural and authentic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOLED’s ability to produce true black also gives films extra depth. Shadows look more controlled, highlights feel more dramatic, and dark scenes retain atmosphere without becoming grey or washed out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent for Gaming up to 4K 165Hz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED48C66LB.AEK is a superb choice for gaming, especially if you want a premium screen for consoles or a high-performance gaming PC. With support for 4K gaming up to 165Hz with VRR, the C6 is built for smooth, fast and responsive gameplay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNVIDIA G-Sync, AMD FreeSync Premium, ALLM and Game Optimiser help reduce screen tearing, lower input lag and give you quick access to key gaming settings. Whether you play racing games, shooters, sports titles, RPGs or cinematic single-player games, the LG C6 gives you the speed and visual quality expected from a premium gaming display.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe 48-inch size is also particularly useful for gaming rooms, desks and smaller spaces, giving you a large, immersive screen without feeling overwhelming at closer viewing distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewebOS Smart TV with Apps, Casting and AI Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED48C66LB.AEK runs on LG’s webOS smart platform, giving you easy access to popular streaming apps, catch-up TV and smart features. The interface is designed to bring your favourite content together in one place, helping you find films, shows and apps quickly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApple AirPlay and Google Cast support make it easy to share content from compatible phones, tablets and laptops. You can stream videos, share photos, cast from supported apps or mirror content to the TV with minimal fuss.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLG’s AI features also help personalise the experience, making the TV easier to use day to day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSlim Design with Stand Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED48C66LB.AEK has a slim, modern design that looks clean and premium in almost any room. Unlike LG’s wall-mount-only Gallery models, this C6 version includes a tabletop stand, making it easy to place on a TV unit, media cabinet or bedroom furniture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts compact 48-inch size gives customers more flexibility than larger OLED TVs. It is large enough to feel immersive, but still practical for rooms where space is limited.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Strong All-Round TV for Movies, Sport and Gaming\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED48C66LB.AEK is a great all-round TV for customers who want a premium picture without jumping to a much larger screen. OLED contrast makes films and dramas look superb, the fast refresh rate makes gaming feel smooth and responsive, and LG’s AI processing helps everyday content look clean and detailed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor customers upgrading from an older LED or LCD TV, the biggest difference will be the black levels, contrast and overall image depth. The C6 gives you that proper OLED look in a practical 48-inch size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy the LG OLED48C66LB.AEK from northXsouth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED48C66LB.AEK 48\" OLED evo AI C6 is a premium 4K Smart TV built for customers who want outstanding OLED picture quality, strong gaming performance, smart streaming and a flexible screen size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith OLED evo self-lit pixels, Perfect Black, Perfect Colour, α11 AI Processor Gen3, Dolby Vision, Dolby Atmos, Filmmaker Mode, webOS, Apple AirPlay, Google Cast and 4K 165Hz VRR gaming support, the LG C6 is a superb choice for movies, sport, streaming and gaming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable from northXsouth, your independent family-run electrical retailer in Northern Ireland, serving customers across the UK and Ireland.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel\u003c\/td\u003e\n\u003ctd\u003eOLED48C66LB.AEK\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeries\u003c\/td\u003e\n\u003ctd\u003eLG OLED evo AI C6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel Year\u003c\/td\u003e\n\u003ctd\u003e2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEAN \/ Barcode\u003c\/td\u003e\n\u003ctd\u003e8806096762158\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e48\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Type\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Technology\u003c\/td\u003e\n\u003ctd\u003eSelf-lit OLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution in Pixels\u003c\/td\u003e\n\u003ctd\u003e3840 x 2160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα11 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Upscaling\u003c\/td\u003e\n\u003ctd\u003eα11 AI Super Upscaling 4K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo, Perfect Black, Perfect Colour, Brightness Booster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFilmmaker Mode\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDolby Vision Gaming\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart TV Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoice Control\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApple AirPlay\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoogle Cast\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Home Compatibility\u003c\/td\u003e\n\u003ctd\u003eApple HomeKit \/ Apple Home, Google Home\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefresh Rate\u003c\/td\u003e\n\u003ctd\u003e120Hz native, up to 165Hz with VRR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse Time\u003c\/td\u003e\n\u003ctd\u003e0.1ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eGame Optimiser, VRR, ALLM, HGiG, HDR Game Mode\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNVIDIA G-Sync\u003c\/td\u003e\n\u003ctd\u003eCompatible\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAMD FreeSync\u003c\/td\u003e\n\u003ctd\u003eCompatible\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDMI Ports\u003c\/td\u003e\n\u003ctd\u003e4 x HDMI 2.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDMI eARC\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSB Ports\u003c\/td\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptical Audio Output\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWi-Fi\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBluetooth\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEthernet \/ LAN\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV Tuner\u003c\/td\u003e\n\u003ctd\u003eDigital tuner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTwin Tuners\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Output\u003c\/td\u003e\n\u003ctd\u003e40W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpeaker System\u003c\/td\u003e\n\u003ctd\u003e2.2 channel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpeaker Configuration\u003c\/td\u003e\n\u003ctd\u003e2 x 10W speakers + 20W woofer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDolby Atmos\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Processing\u003c\/td\u003e\n\u003ctd\u003eα11 AI Sound Pro with Virtual 11.1.2 Up-mix\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDialogue Enhancement\u003c\/td\u003e\n\u003ctd\u003eClear Voice Pro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLG Sound Sync\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote Control\u003c\/td\u003e\n\u003ctd\u003eLG AI Magic Remote\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStand Included\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWall Mountable\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVESA Mount\u003c\/td\u003e\n\u003ctd\u003e300 x 200mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions Without Stand\u003c\/td\u003e\n\u003ctd\u003eW1071 x H620 x D47mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions With Stand\u003c\/td\u003e\n\u003ctd\u003eW1071 x H675 x D230mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoxed Dimensions\u003c\/td\u003e\n\u003ctd\u003eW1373 x H735 x D162mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaximum Stand Width\u003c\/td\u003e\n\u003ctd\u003e470mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight Without Stand\u003c\/td\u003e\n\u003ctd\u003e14.9kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight With Stand\u003c\/td\u003e\n\u003ctd\u003e16.7kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy Rating\u003c\/td\u003e\n\u003ctd\u003eF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBox Contents\u003c\/td\u003e\n\u003ctd\u003eTV, stand, remote control, batteries, power cable and user documentation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturer Guarantee\u003c\/td\u003e\n\u003ctd\u003e1 year manufacturer guarantee; retailer promotional warranties may vary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":57973099790671,"sku":"OLED48C66LB.AEK","price":1388.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2081\/4747\/files\/LGEOLED55G64LWAEK_main_28a5785d-569b-4567-bf5b-e3b3b554f3be.webp?v=1781790005","url":"https:\/\/northxsouth.ie\/products\/lg-oled48c66lb-48-4k-oled-evo-ai-smart-tv","provider":"northXsouth Ireland","version":"1.0","type":"link"}