{"product_id":"lg-oled55c66lb-55-c6-oled-evo-ai-4k-smart-tv","title":"LG OLED55C66LB 55\" C6 OLED evo AI 4K Smart TV","description":"\u003cp\u003e\u003cstrong\u003eThe LG OLED55C66LB 55\" C6 OLED evo AI 4K Smart TV (2026) delivers extraordinary OLED picture quality, intelligent processing and premium gaming performance in one of the most versatile television sizes. Featuring LG's powerful Alpha 11 AI Processor Gen3, Brightness Booster technology and individually illuminated OLED pixels, the C6 produces spectacular contrast, rich colours and exceptional 4K detail. With Dolby Vision, Dolby Atmos, up to 165Hz VRR gaming and the intuitive webOS 26 smart platform, it's an outstanding choice for movies, sport, streaming and next-generation gaming in Ireland.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e55\" 4K OLED evo Display:\u003c\/strong\u003e Self-lit OLED pixels with Perfect Black and Perfect Colour for exceptional contrast and lifelike images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightness Booster:\u003c\/strong\u003e Advanced light-boosting technology delivers brighter highlights and enhanced HDR performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha 11 AI Processor Gen3:\u003c\/strong\u003e Powerful Dual AI Engine with intelligent 4K upscaling, advanced picture enhancement and precise image optimisation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Gaming:\u003c\/strong\u003e 120Hz native refresh rate, up to 165Hz VRR, NVIDIA G-SYNC compatibility, AMD FreeSync Premium and four HDMI inputs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDolby Vision \u0026amp; Dolby Atmos:\u003c\/strong\u003e Cinematic HDR picture quality, immersive audio and FILMMAKER MODE.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ewebOS 26 Smart TV:\u003c\/strong\u003e Popular streaming apps, Apple AirPlay, Google Cast, AI Magic Remote and personalised AI features.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAs part of LG's acclaimed C6 OLED evo range, the OLED55C66LB offers a compelling combination of flagship-level picture processing, impressive brightness and outstanding versatility. Its 55-inch screen is ideal for most living rooms, delivering an immersive cinematic experience without requiring the space of a much larger television. Whether upgrading from an older LED TV or replacing a previous-generation OLED, the C6 represents a significant step forward in home entertainment technology.\u003c\/p\u003e\n\u003cdiv style=\"border-left: 4px solid #d71920; padding: 15px 20px; margin: 25px 0; background-color: #fafafa;\"\u003e\n\u003cp\u003e\u003cstrong\u003eNORTHXSOUTH BUYER'S BEST PICK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur pick for the sweet spot between premium OLED performance, screen size and everyday versatility.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe think the LG C6 55\" is going to be one of the standout OLED televisions for customers looking for a genuinely premium viewing experience without moving into the more expensive G-series. The combination of LG's Alpha 11 Gen3 processor, Brightness Booster technology and outstanding OLED contrast delivers exactly what we'd want from a high-performance television: incredible picture quality for films, excellent motion handling for sport and superb responsiveness for gaming.\u003c\/p\u003e\n\u003cp\u003eWhat really makes the C6 appealing is its balance. At 55 inches, it's large enough to feel cinematic in an average living room, yet manageable enough for a wide range of installations. With up to 165Hz VRR, Dolby Vision and LG's excellent webOS smart platform, there are very few compromises. For someone asking us to recommend an excellent all-round OLED television, the 55-inch LG C6 would be very high on our shortlist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eOLED evo Technology – Perfect Blacks and Exceptional Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe LG OLED55C66LB uses advanced OLED evo display technology, featuring over eight million individually illuminated pixels capable of producing their own light.\u003c\/p\u003e\n\u003cp\u003eUnlike conventional LED televisions, which rely on a backlight, OLED pixels can switch off completely to produce genuinely deep blacks. This results in exceptional contrast, outstanding shadow detail and more realistic images without distracting backlight blooming.\u003c\/p\u003e\n\u003cp\u003eLG's Perfect Black and Perfect Colour technologies enhance the viewing experience further, delivering impressive colour accuracy and consistent picture quality across a wide range of lighting conditions.\u003c\/p\u003e\n\u003cp\u003eFrom atmospheric films and dramatic television series to vivid nature documentaries and live sporting events, the C6 delivers the remarkable depth and precision that makes OLED technology so appealing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrightness Booster – More Impact from Every Scene\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 55-inch LG C6 features Brightness Booster, using LG's advanced Light Boosting Algorithm to deliver enhanced brightness and improved detail.\u003c\/p\u003e\n\u003cp\u003eBy intelligently controlling the OLED panel's light output, Brightness Booster helps HDR highlights appear more vivid while maintaining the deep blacks and precise contrast for which OLED is renowned.\u003c\/p\u003e\n\u003cp\u003eThis means everything from sunlight reflecting off water to the bright lights of a nighttime cityscape appears with greater impact and definition.\u003c\/p\u003e\n\u003cp\u003eCombined with AI Brightness Control, which adjusts the picture according to ambient lighting conditions, the C6 delivers a consistently impressive viewing experience throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlpha 11 AI Processor Gen3 – Intelligent Picture Processing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the heart of the LG OLED55C66LB is the Alpha 11 AI Processor 4K Gen3 with Dual AI Engine, one of LG's most advanced television processors.\u003c\/p\u003e\n\u003cp\u003eDesigned to analyse and optimise content in real time, the processor intelligently refines sharpness, texture, colour and contrast to produce detailed, natural-looking images.\u003c\/p\u003e\n\u003cp\u003eAlpha 11 AI Super Upscaling 4K helps lower-resolution television broadcasts and streaming services look clearer on the 4K display, while AI HDR Remastering enhances the brightness and colour of standard dynamic range content.\u003c\/p\u003e\n\u003cp\u003eDynamic Tone Mapping Ultra provides additional precision when processing HDR scenes, helping preserve fine detail in both bright highlights and darker areas of the picture.\u003c\/p\u003e\n\u003cp\u003eThe result is exceptional picture quality across everything from everyday television to premium 4K films and gaming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e55-Inch OLED – The Ideal Size for Everyday Entertainment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor many customers, a 55-inch television represents the ideal balance between an immersive viewing experience and practical room placement.\u003c\/p\u003e\n\u003cp\u003eAt this size, the LG C6 provides a large, detailed picture that's particularly impressive for films, sporting events and streaming without overwhelming a typical living room.\u003c\/p\u003e\n\u003cp\u003eIts wide viewing angles also make OLED an excellent choice for families or anyone watching from different seating positions, helping maintain accurate colours and consistent contrast even when viewed off-centre.\u003c\/p\u003e\n\u003cp\u003eWith its combination of outstanding clarity, exceptional black levels and refined motion handling, the C6 makes everyday viewing feel distinctly more premium.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium 4K Gaming with Up to 165Hz VRR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe LG OLED55C66LB is an exceptional gaming television, combining OLED's virtually instantaneous pixel response with some of the most advanced gaming features available.\u003c\/p\u003e\n\u003cp\u003eIts native 120Hz panel supports variable refresh rates up to 165Hz from compatible gaming PCs, producing exceptionally smooth gameplay with reduced screen tearing and stuttering.\u003c\/p\u003e\n\u003cp\u003eNVIDIA G-SYNC compatibility, AMD FreeSync Premium, Auto Low Latency Mode and VRR ensure the C6 is well equipped for demanding modern games.\u003c\/p\u003e\n\u003cp\u003eLG Game Optimiser and Game Dashboard provide convenient access to gaming settings, allowing you to adjust picture modes and performance options without navigating complicated menus.\u003c\/p\u003e\n\u003cp\u003eWith four HDMI inputs supporting 4K 120Hz and Dolby Vision gaming at 4K 120Hz, the C6 is an excellent partner for PlayStation 5, Xbox Series X and high-performance gaming PCs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDolby Vision, FILMMAKER MODE \u0026amp; Dolby Atmos\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor film enthusiasts, the LG C6 combines Dolby Vision HDR with FILMMAKER MODE to deliver an authentic cinematic viewing experience.\u003c\/p\u003e\n\u003cp\u003eDolby Vision enhances compatible films and television programmes with dynamic picture optimisation, helping deliver exceptional contrast, realistic colours and greater detail in demanding scenes.\u003c\/p\u003e\n\u003cp\u003eFILMMAKER MODE preserves the intended presentation of movies and television content, while Ambient Light Compensation helps adapt the viewing experience to different lighting conditions.\u003c\/p\u003e\n\u003cp\u003eDolby Atmos adds a greater sense of immersion to compatible content, supported by the television's integrated 40W, 2.2-channel speaker system.\u003c\/p\u003e\n\u003cp\u003eLG's Alpha 11 AI Sound Pro provides virtual 11.1.2-channel surround sound processing, while WOW Orchestra allows the television's speakers to work alongside a compatible LG soundbar for enhanced audio performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewebOS 26 – Smart Entertainment Made Simple\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLG's latest webOS 26 smart TV platform brings together streaming services, live television, gaming and connected home features in a convenient, intuitive interface.\u003c\/p\u003e\n\u003cp\u003eEnjoy access to popular streaming platforms including Netflix, Disney+, Prime Video, Apple TV and YouTube, subject to regional availability and subscription requirements.\u003c\/p\u003e\n\u003cp\u003eThe included AI Magic Remote makes navigating menus and searching for content straightforward, while AI Voice ID, AI Picture Wizard and AI Sound Wizard provide additional personalisation features.\u003c\/p\u003e\n\u003cp\u003eApple AirPlay and Google Cast allow easy content sharing from compatible smartphones and tablets, while LG ThinQ and Home Hub provide convenient control of compatible smart-home devices.\u003c\/p\u003e\n\u003cp\u003eLG Shield adds an extra layer of protection for your personal information and connected smart TV experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSleek Design with Flexible Installation Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe LG OLED55C66LB combines premium picture quality with an elegant, contemporary design that complements modern living spaces.\u003c\/p\u003e\n\u003cp\u003eMeasuring just 45.1mm deep without its stand, the C6 has a slim profile that's equally suitable for wall mounting or placement on a television unit.\u003c\/p\u003e\n\u003cp\u003eThe included central pedestal stand has a compact 470 x 230mm footprint, making it particularly convenient for customers with narrower television furniture.\u003c\/p\u003e\n\u003cp\u003eFor wall-mounted installations, the television supports VESA 300 x 200mm brackets, allowing you to create a clean and modern entertainment setup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLG OLED Care+ – 5-Year Limited Panel Warranty\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLG's OLED Care+ programme provides five years of limited OLED panel protection, giving additional peace of mind when investing in a premium television.\u003c\/p\u003e\n\u003cp\u003eCoverage applies to the OLED panel and is subject to LG's applicable warranty terms and conditions. Other components and labour may have different coverage periods or charges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLG OLED55C66LB – Technical Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 15px 0;\" border=\"1\" cellpadding=\"9\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOLED55C66LB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSeries\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLG C6 OLED evo (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eScreen Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e55 inches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDisplay Technology\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4K OLED evo, self-lit OLED pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eResolution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3840 x 2160 (4K Ultra HD)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRefresh Rate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e120Hz native, up to 165Hz VRR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePicture Processor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrightness Technology\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBrightness Booster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHDR Formats\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePicture Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePerfect Black, Perfect Colour, AI Picture Pro, AI HDR Remastering, Dynamic Tone Mapping Ultra, FILMMAKER MODE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGaming Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, NVIDIA G-SYNC Compatible, AMD FreeSync Premium, HGiG, Game Optimiser\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eResponse Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLess than 0.1ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDolby Vision Gaming\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4K 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSmart TV Platform\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLG webOS 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStreaming \u0026amp; Casting\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePopular streaming apps, Apple AirPlay, Google Cast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSmart Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAI Magic Remote, AI Voice ID, LG ThinQ, Home Hub, LG Shield\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAudio Output\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e40W, 2.2-channel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAudio Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos, Alpha 11 AI Sound Pro, Virtual 11.1.2-channel Upmix, WOW Orchestra\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHDMI Connections\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4 x HDMI (4K 120Hz, VRR, ALLM), eARC on HDMI 2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUSB Connections\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2 x USB 2.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOther Connections\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOptical Audio Output, Ethernet, RF Inputs, CI Slot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWi-Fi 6E, Bluetooth 5.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTV Tuners\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDVB-T2, DVB-C, DVB-S2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions Without Stand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1222 x 703 x 45.1mm (W x H x D)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions With Stand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1222 x 757 x 230mm (W x H x D)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStand Footprint\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e470 x 230mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight Without Stand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e14.1kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight With Stand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e15.9kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVESA Wall Mount\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e300 x 200mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTabletop stand, AI Magic Remote, attached power cable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eEnergy Rating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eManufacturer Panel Warranty\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5-Year Limited OLED Panel Warranty (terms apply)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eEAN\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8806096749777\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eBuy the LG OLED55C66LB 55\" C6 OLED evo TV in Ireland from northXsouth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience outstanding OLED picture quality, intelligent processing and premium gaming performance with the LG OLED55C66LB C6 55-inch 4K Smart TV. Available from northXsouth, your independent television and home entertainment specialist serving customers throughout Ireland and Northern Ireland.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":59223802708303,"sku":"OLED55C66LB.AEK","price":1628.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2081\/4747\/files\/LGEOLED55C66LBAEK_main.webp?v=1792674898","url":"https:\/\/northxsouth.ie\/products\/lg-oled55c66lb-55-c6-oled-evo-ai-4k-smart-tv","provider":"northXsouth Ireland","version":"1.0","type":"link"}