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COVID-19 Update - Trading As Usual
COVID-19 Update - Trading As Usual

Sony Bravia KD49XG7093 49" Ultra HD 4K HDR Smart LED TV - Black

by Sony
Sold out
Original Price €799.00
Current Price €529.00

Enjoy a beautifully realistic 4K HDR picture with Sony’s XG70.

  • 4K X-Reality Pro upscales non-4K content to reveal extra detail. It analyses every pixel and improves contrast, colour and sharpness for increased clarity.
  • TRILUMINOS display expands the colour range beyond conventional LED displays for a richer, more lustrous image.
  • Clear Audio + fine tunes the audio for a more immersive experience of rich sound and clear dialogue, no matter what you're watching.
  • Motionflow XR 400 every image on the screen refreshes at a higher rate than normal for noticeably smoother motion. Perfect for fast action movies and sports.
  • Smart TV with on demand apps from BBC iPlayer, Netflix and more
  • Five year parts and labour guarantee

Enhanced by the authentic colour range of the brand’s TRILUMINOS display, MotionFlow XR tech ensures fast action is super-smooth, and Clear Audio + delivers immersive audio.

Its intuitive smart platform gives seamless access to apps like Youtube and Netflix.*

And its slim and minimal design includes tidy cable management, in keeping with its elegant profile.

Rediscover the detail with 4K X-Reality™ PRO

With 4K X-Reality™ PRO, every image is upscaled closer to true 4K quality for remarkable clarity.

Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.

TRILUMINOS™ Display: Extra colours, extra brilliance

See vivid real world colours all around you.

A TRILUMINOS Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR.

This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences.

Some models also include black-frame insertion for a blur-free and truly cinematic look.