Sony BRAVIA 7 II K98XR75M2PB 98" True RGB 4K HDR Google TV

Sony BRAVIA 7 II K98XR75M2PB 98" True RGB 4K HDR Google TV

• 98" / 248cm Sony BRAVIA 7 II 4K HDR Google TV
• True RGB LED technology for exceptional colour, brightness and contrast
• XR Processor with AI and XR Clear Image 4K upscaling
• Dolby Vision, Dolby Atmos and IMAX Enhanced support
• HDMI 2.1 gaming with 4K/120, VRR, ALLM and PS5 optimisation

A Huge 98" Sony BRAVIA Experience

The Sony BRAVIA 7 II K98XR75M2PB is a premium 98-inch 4K HDR Google TV designed for customers who want a truly large-screen home cinema experience. With its enormous 98-inch display, advanced Sony picture processing and True RGB LED technology, this TV is built to deliver serious impact for movies, sport, gaming and everyday entertainment.

This is a TV designed to become the centrepiece of a room. Whether you are watching a blockbuster film, a major sporting event, a live concert or a next-generation game, the 98-inch BRAVIA 7 II gives content the scale and presence that smaller TVs simply cannot match.

True RGB Colour for a More Lifelike Picture

The Sony BRAVIA 7 II uses True RGB LED technology to produce richer and more accurate colour. Instead of using a conventional white LED backlight, True RGB controls red, green and blue light independently, helping create a wider colour range with impressive brightness and depth.

On a screen this large, picture quality matters even more. The K98XR75M2PB is designed to keep colours vibrant, highlights bright and darker scenes detailed, giving films, documentaries, sport and games a more realistic and immersive appearance.

XR Processor with AI for Smarter Picture Quality

At the heart of the Sony K98XR75M2PB is Sony’s XR Processor with AI. This powerful processor analyses what is happening on screen and adjusts colour, contrast, clarity and motion to suit the content you are watching.

Sony’s picture processing is one of the key reasons customers choose BRAVIA. Rather than making everything look artificially bright or over-sharpened, the processor aims to create a more natural and balanced image. Skin tones look more lifelike, textures appear clearer and contrast feels more controlled.

XR Clear Image also helps upscale lower-resolution content closer to 4K quality. This is especially important on a 98-inch screen, where poor-quality sources can be more noticeable. Whether you are watching HD broadcasts, streaming services, YouTube or older content, the BRAVIA 7 II helps improve clarity and reduce noise for a cleaner viewing experience.

Built for Big-Screen Movies and Streaming

The Sony BRAVIA 7 II is an excellent choice for customers who want a cinematic TV experience at home. With support for Dolby Vision, Dolby Atmos and IMAX Enhanced, the K98XR75M2PB is ready for premium movie nights, box sets and streaming content.

Dolby Vision helps improve HDR picture quality by enhancing brightness, contrast and colour, while Dolby Atmos creates a more immersive sound experience. IMAX Enhanced support adds further home cinema appeal for compatible films and content.

Sony’s Studio Calibrated modes are designed to help preserve the look intended by filmmakers and content creators. This makes the BRAVIA 7 II a strong option for customers who want a more authentic, cinematic picture rather than an over-processed image.

Ideal for Sport and Fast-Moving Action

A 98-inch TV is superb for sport, especially in larger living rooms, media rooms and open-plan spaces. The Sony BRAVIA 7 II is designed to handle fast movement smoothly, helping keep football, rugby, Formula 1, tennis and action films clear and easy to follow.

Sony’s motion processing helps reduce blur while maintaining brightness and detail. On a screen this size, that makes a major difference, giving you a more comfortable and engaging viewing experience during fast camera pans and quick action.

Designed for PlayStation 5 and Premium Gaming

The Sony BRAVIA 7 II is also an excellent gaming TV, especially for PlayStation 5 owners. It includes PS5-focused features such as Auto HDR Tone Mapping and Auto Genre Picture Mode, helping the TV automatically optimise the picture depending on whether you are gaming or watching video content.

HDMI 2.1 gaming features including 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode help deliver smoother, more responsive gameplay. On a 98-inch screen, racing games, sports titles, cinematic adventures and open-world games feel far more immersive.

For customers who want one premium TV for films, sport, streaming and gaming, the Sony K98XR75M2PB offers a serious big-screen all-round package.

Google TV with Apps, Voice Control and Casting

The Sony K98XR75M2PB runs on Google TV, bringing your favourite apps, films and shows together in one easy-to-use interface. You can access popular streaming services such as Netflix, Prime Video, Disney+, YouTube and more directly from the TV.

Google TV also provides personalised recommendations, helping you find something to watch without jumping between different apps. Google Cast is built in, making it easy to stream content from compatible phones and tablets, while Apple AirPlay 2 allows you to share content from an iPhone, iPad or Mac.

Voice control also gives you a convenient way to search for films, open apps, adjust settings and control compatible smart home devices.

Immersive Sound with Acoustic Multi-Audio+

The Sony BRAVIA 7 II is designed to deliver sound that feels more closely connected to the picture. Acoustic Multi-Audio+ helps position sound more naturally with the action on screen, creating a more immersive experience than a basic TV speaker system.

Voice Zoom 3 helps make dialogue clearer, which is especially useful for films, dramas, documentaries and everyday TV. Speech can be easier to hear without constantly adjusting the volume.

With a 98-inch TV, a matching sound system is worth considering. The BRAVIA 7 II can be paired with compatible Sony BRAVIA Theatre soundbars and speakers for a larger, more powerful home cinema setup.

A Premium TV for Larger Rooms

The Sony K98XR75M2PB is best suited to larger living rooms, media rooms, open-plan homes, cinema rooms and premium entertainment spaces. At 98 inches, it offers a huge viewing area and a much more immersive experience than standard living room TVs.

This is a serious screen for customers who want scale, quality and impact. It is ideal for movie nights, major sporting events, family entertainment, console gaming and customers who want a TV that feels closer to a home cinema projector, but with the brightness, convenience and smart features of a premium Sony TV.

Buy the Sony BRAVIA 7 II 98" from northXsouth

The Sony BRAVIA 7 II K98XR75M2PB is a premium 98-inch 4K HDR Google TV built for customers who want a truly large-screen experience without compromising on picture quality, smart features or gaming performance.

With True RGB LED technology, XR Processor with AI, XR Clear Image, Dolby Vision, Dolby Atmos, IMAX Enhanced, Google TV, HDMI 2.1 gaming and PlayStation 5 optimisation, the BRAVIA 7 II is a superb choice for movies, sport, streaming and next-generation gaming.

Available from northXsouth, your independent family-run electrical retailer in Northern Ireland, serving customers across the UK and Ireland.