Sony K55XR75M2B 55" BRAVIA 7 ll 4K Smart TV

Sony BRAVIA 7 II K55XR75M2B.UKA 55" True RGB 4K HDR Google TV

• 55" / 139cm Sony BRAVIA 7 II 4K HDR Google TV
• True RGB LED technology for rich colour, brightness and contrast
• XR Processor with AI and XR Clear Image 4K upscaling
• Dolby Vision, Dolby Atmos and IMAX Enhanced support
• HDMI 2.1 gaming with 4K/120, VRR, ALLM and PS5 optimisation

Premium Sony Picture Quality with True RGB Colour

The Sony BRAVIA 7 II K55XR75M2B.UKA brings premium Sony picture performance to a 55-inch screen, making it a superb choice for movies, sport, gaming and everyday family viewing. Using Sony’s True RGB LED technology, the BRAVIA 7 II is designed to deliver richer colour, stronger brightness and more natural contrast than a standard LED TV.

Instead of relying on a conventional white backlight, True RGB controls red, green and blue light more precisely. The result is a picture with impressive colour volume, better depth and a more lifelike image across a wide range of content. Whether you are watching a dark film, a bright nature documentary or fast-moving sport, the BRAVIA 7 II is built to make the picture feel more realistic and immersive.

XR Processor with AI for Smarter Picture Performance

At the heart of the Sony BRAVIA 7 II is the XR Processor with AI. This powerful processor analyses the image in real time and adjusts colour, contrast, clarity and motion to suit what is happening on screen. Rather than simply boosting everything, Sony’s processing is designed to create a more balanced and natural picture.

XR Clear Image also helps improve lower-resolution content, upscaling HD broadcasts, older programmes and streamed content closer to 4K quality. This is especially useful if you watch a mixture of live TV, streaming apps, YouTube, films and sport. The BRAVIA 7 II helps everyday content look cleaner, sharper and more refined on its 55-inch 4K display.

Cinematic Viewing at Home

The Sony BRAVIA 7 II is made for customers who want a more cinematic TV experience at home. With support for Dolby Vision, Dolby Atmos and IMAX Enhanced, it is ready for premium films and streaming content from services such as Netflix, Disney+, Prime Video and Sony Pictures Core.

Dolby Vision helps improve HDR picture quality by enhancing brightness, contrast and colour scene by scene, while Dolby Atmos creates a more spacious and immersive sound experience. The result is a TV that feels well suited to movie nights, box sets and big-screen entertainment without needing to step up to a much larger screen size.

Smooth Motion for Sport and Fast Action

The 55-inch Sony BRAVIA 7 II is also a strong choice for sport and fast-moving entertainment. Sony’s motion processing helps keep action smoother and clearer, making it easier to follow football, rugby, Formula 1, tennis and action films.

The combination of a bright 4K panel, intelligent picture processing and smooth motion handling makes this TV a great all-rounder for busy living rooms. It gives you the size and impact of a proper main-room TV, while still being practical for many homes.

Built for PlayStation 5 and Next-Generation Gaming

The Sony BRAVIA 7 II is an excellent partner for PlayStation 5. It includes PS5-focused features such as Auto HDR Tone Mapping and Auto Genre Picture Mode, helping the TV automatically optimise picture settings depending on whether you are gaming or watching video content.

With HDMI 2.1 gaming features including 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, the BRAVIA 7 II is built for smoother, more responsive gameplay. Whether you play racing games, sports titles, open-world adventures or cinematic single-player games, this Sony TV gives you the performance features expected from a premium gaming display.

Google TV with Your Favourite Apps Built In

The Sony BRAVIA 7 II uses Google TV, giving you one simple place to access films, shows, apps and streaming services. Popular apps such as Netflix, Prime Video, Disney+, YouTube, BBC iPlayer and more can be accessed directly from the TV, with personalised recommendations to help you find something to watch.

Google Cast and Apple AirPlay 2 make it easy to share content from compatible phones, tablets and laptops. You can also use voice control to search for films, open apps, adjust settings and control compatible smart home devices.

Clearer, More Immersive Sound

Sony has also paid attention to sound quality. Acoustic Multi-Audio+ is designed to make sound feel more closely connected to the action on screen, helping create a more natural viewing experience. Voice Zoom 3 helps make dialogue clearer, which is useful for films, dramas, documentaries and everyday TV.

For an even bigger cinema-style setup, the BRAVIA 7 II can be paired with compatible Sony BRAVIA Theatre soundbars and speakers. This gives you a simple upgrade path if you want deeper bass, wider sound and a more powerful home cinema experience.

A Clean, Modern Design for the Living Room

The Sony BRAVIA 7 II has a clean and understated design that fits neatly into modern living spaces. The slim bezel keeps attention on the picture, while the stand gives the TV a premium look without overpowering the room.

At 55 inches, this model is a very popular size for main living rooms, media rooms and larger bedrooms. It offers a strong balance between screen impact and everyday practicality, giving you a properly immersive picture without needing the space required for a 65-inch or larger TV.

Buy the Sony BRAVIA 7 II 55" from northXsouth

The Sony BRAVIA 7 II K55XR75M2B.UKA is a premium 55-inch 4K HDR Google TV built for customers who want impressive colour, intelligent processing, strong motion handling, smart features and next-generation gaming support in one refined package.

With True RGB LED technology, XR Processor with AI, Dolby Vision, Dolby Atmos, Google TV, HDMI 2.1 gaming and PlayStation 5 optimisation, the BRAVIA 7 II is a superb all-round TV for movies, sport, streaming and gaming.

Available from northXsouth, your independent family-run electrical retailer in Northern Ireland, serving customers across the UK and Ireland.