Sony K50XR75M2PB 50" Bravia 7 II 4K Smart TV

Sony BRAVIA 7 II K-50XR75M2 50" True RGB 4K HDR Google TV

• 50" / 126cm Sony BRAVIA 7 II 4K HDR Google TV
• True RGB LED technology for rich colour, brightness and contrast
• XR Processor with AI and XR Clear Image 4K upscaling
• Dolby Vision, Dolby Atmos and IMAX Enhanced support
• HDMI 2.1 gaming with 4K/120, VRR, ALLM and PS5 features

A New Dimension of Colour with Sony True RGB

The Sony BRAVIA 7 II K-50XR75M2 brings Sony’s latest True RGB picture technology to a compact premium 50-inch screen size, making it an excellent choice for living rooms, media rooms, gaming setups and everyday family viewing. Unlike a standard LED TV, True RGB controls red, green and blue LEDs independently, helping the BRAVIA 7 II produce richer colours, stronger brightness and more natural detail across films, sport, games and streaming content.

Whether you are watching a dark movie scene, a bright football match or colourful animation, the BRAVIA 7 II is designed to deliver a picture with depth, realism and impact. Sony’s picture processing works behind the scenes to balance colour, contrast and clarity, so the image feels cinematic without looking artificial.

Intelligent Picture Processing with XR Processor

At the heart of the Sony BRAVIA 7 II is the XR Processor with AI. This advanced processor analyses the picture in real time, helping improve colour, contrast, motion and detail depending on what you are watching. It is designed to understand how people naturally see and hear, creating a more realistic and immersive viewing experience.

XR Clear Image also helps upscale lower-resolution content closer to 4K quality. That means older TV shows, HD broadcasts and streamed content can look cleaner, sharper and more refined on the 50-inch 4K screen. For customers who watch a mix of live TV, streaming apps, films and YouTube, this is a major benefit.

Cinematic Viewing at Home

The Sony BRAVIA 7 II is built for customers who want a serious movie experience without needing a huge screen. With support for Dolby Vision, Dolby Atmos and IMAX Enhanced, this TV is ready for premium film and streaming content, delivering improved contrast, colour depth and more immersive sound.

Sony’s Studio Calibrated modes are designed to keep supported content looking closer to the creator’s original intention. This makes the BRAVIA 7 II a strong choice for film lovers who want a natural, accurate and cinematic picture rather than an over-processed image.

Smooth Motion for Sport and Fast Action

Fast-moving content needs a TV that can keep up, and the BRAVIA 7 II is well suited to sport, action films and gaming. Sony’s XR Motion Clarity technology helps reduce blur while keeping the picture bright and clear, so fast scenes remain easier to follow.

Whether it is football, rugby, Formula 1, tennis or high-speed action movies, the BRAVIA 7 II is designed to keep movement smooth and detailed. The 50-inch size also makes it a practical premium option where a larger screen may not suit the room.

Perfect for PlayStation 5 and Next-Generation Gaming

The Sony BRAVIA 7 II K-50XR75M2 is an excellent TV for gamers, especially PlayStation 5 owners. It includes Auto HDR Tone Mapping and Auto Genre Picture Mode, which help optimise the picture automatically when connected to a PS5 or PS5 Pro.

With HDMI 2.1 support, including 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, this TV is designed for smooth, responsive gameplay. Dolby Vision gaming support also helps bring richer colour, brighter highlights and deeper contrast to compatible games.

Google TV with Your Favourite Apps Built In

The BRAVIA 7 II uses Google TV, bringing together films, shows, apps and streaming services in one easy-to-use interface. You can access popular services such as Netflix, Prime Video, Disney+, YouTube and more, with personalised recommendations based on what you like to watch.

Google Cast and Apple AirPlay 2 support also make it easy to share content from compatible phones, tablets and laptops directly to the TV. Voice control is available too, allowing you to search for films, launch apps, adjust settings and control compatible smart devices using your voice.

Immersive Sony Sound

The Sony BRAVIA 7 II does not just focus on picture quality. Acoustic Multi-Audio+ helps make sound feel more closely matched to the action on screen, creating a more natural and immersive experience. Dialogue is also helped by Voice Zoom 3, which uses AI to make speech clearer and easier to hear.

For an even bigger cinema-style setup, the BRAVIA 7 II can be paired with compatible Sony BRAVIA Theatre soundbars and speakers. This makes it easy to build a more powerful home cinema system around the TV.

Premium Design for Modern Rooms

The Sony BRAVIA 7 II has been designed to look clean, modern and understated. Its slim bezel helps keep the focus on the picture, while the Mirage Stand gives the TV a light, floating appearance. Cable management is also considered, helping keep your setup neat and tidy.

The 50-inch screen size makes this model particularly attractive for customers who want premium Sony picture quality but do not have space for a 65-inch or larger TV. It is ideal for smaller living rooms, bedrooms, apartments, gaming rooms or anyone who wants a high-end TV in a more manageable size.

Buy the Sony BRAVIA 7 II K-50XR75M2 from northXsouth

The Sony BRAVIA 7 II K-50XR75M2 is a premium 50-inch 4K HDR Google TV built for customers who care about picture quality, smart features, sound and gaming performance. With True RGB colour, XR Processor AI, Dolby Vision, Dolby Atmos, Google TV and HDMI 2.1 support, it is a superb all-round TV for movies, sport, streaming and PlayStation gaming.

Available from northXsouth, your independent family-run electrical retailer in Northern Ireland, serving customers across the UK and Ireland.